Project Potential gives kids the chance to be great.
Kids are incredible. Given the chance—and just a little help—the magic they believe in today can become the miracles of tomorrow. And giving kids the opportunities that they need to do great things is exactly what we want to do.
We've sent kids to the Kennedy Space Center, the Georgia Aquarium, the San Diego Zoo, and the Smithsonian National Museum of Natural History. We helped them make their own Big Song, Movie, and Video Game Ideas. We introduced them to real celebrities so they can learn how to reach big goals. And we gave away 50 field trips to classrooms across America.