Types of Innovations We Are Looking For
We are especially interested in technologies, ingredients and processes that provide new benefits to our consumers. Our needs are driven by our understanding of our consumers’ priorities. If you believe you have a technology, product or packaging innovation that can meet our needs, we are listening. If your product is in-market or very close to it, and may just need the support and resources of Kraft to be a big idea, let’s see if we can help. You can review our needs by clicking on the categories to the right or at the end of the summaries below.
Keep in mind, that depending on the type of idea you have, you may have intellectual proprietary rights in it. You should consider protecting it through patents or copyrights before submitting it to Kraft. Read more about protecting your ideas.
If you have a new recipe or new ideas for current products, please let us know through our consumer website, Kraftfoods.com.