Innovate with Kraft - Submit Innovations

Do you have a new product or packaging ideas that you think may be valuable to Kraft Foods? At Kraft, our Innovation Team welcomes these new ideas, and sincerely hopes that you choose to share your ideas with us.

While we understand that these rules may appear strict, they are necessary to protect both you and Kraft. Therefore, we ask you to carefully review all of the information provided below, and only send us your idea if you are comfortable with our rules. We thank you in advance for considering Kraft as a recipient of your creative work.

Kraft's General Policy Regarding Submitted Ideas

Kraft will only review submissions on a non-confidential, no obligation basis as set forth in the "Submission Agreement."

Submitting your idea to Kraft does not restrict you from submitting it to other companies.
Kraft will only evaluate ideas that are submitted under the terms of the Submission Agreement.

Submit your Innovation in 3 easy steps.

Choose the type of idea you'd like to submit
Confirm acceptance of the Submission Agreement
Complete the Idea Submission Form

or download, print and mail Submission Packet (pdf 20k)

download Adobe Acrobat Reader

Submission Process

1. Submission

Identify the idea you wish to submit, read and acknowledge the acceptance terms, and then submit your innovation (upload any necessary documents).

2. Assessment

Once Kraft receives the Submission Agreement and Idea Submission Form, your idea will go to the appropriate Kraft person to assess our level of interest.

3. Response

Kraft will try to report back to you with the results of its evaluation in about 8 weeks, although some evaluations take longer. Under no circumstances will Kraft be obligated to reveal the details of its evaluation.

4. Collaborate

If there is mutual interest, we will discuss the opportunities and ways of advancing the idea through additional stages of development, as necessary.

Possible Compensation to You

If Kraft is interested in using your idea and the idea is protected—or protectible—by a patent or copyright, we may negotiate with you for license rights. Your compensation will be determined as a part of those negotiations.

If Kraft is interested in using your idea and it is not protected (or protectible) by a patent or copyright, but is new to Kraft and we adopt it, Kraft may, at its sole discretion, grant you a nominal award. In no case will that nominal award exceed 5000 $US.